One of many decisions a Professional Photographer has to make is whether to shoot a project during daytime or at night. The most important parameters photographers use to determine the best time of day to do a photo shoot are natural and artificial lighting, the size and quantity of windows and openings and of course, the size of the area to be photographed.
Something that’s unknown to most is the fact that shooting interiors during the day present its own challenges. Contrary to popular belief ("shoot in the middle of the day with bright sun and blue sky"), that is actually the worst time of day to shoot a property! The difference between the (cooler) color temperature and high intensity of the light outdoors, contrasted with the much darker and warmer (orange) color temperature of the light indoors, makes shooting interior photo/video extremely difficult. And the results are mixed at best.
Shooting on an overcast day or at dusk creates a much more pleasant blend of interior and exterior light. The light is soft and indirect, unlike during the middle of the day. Instead of blown out, white windows, you can see through the windows to the outside view.
The ambient light inside the home is much more beautiful than dealing with harsh, streaming sunlight coming through windows, washing out all of the colors. Too bright highlights and dark shadows can make for an unpleasant look. Shooting after dark actually removes all traces of that super bright, cooler, outdoor sunlight and the results can be stunning. Throw in a roaring fireplace and some well placed lit candles, and you can have a photo/video tour that really pops and stands out from the pack!
Exterior shots at dusk and twilight are also preferred. More than preferred, they are magical and envoke our primal instincts for a safe warm home. That first impression is the lasting one!